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February 2026

9 stories dated February 2026.

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RetailReported

Woolworths tones down its 'obnoxious' AI agent

Customers complained that Olive, the Australian grocer's chatbot, talked about its mother and claimed to be a real person. Woolworths says people wrote the birthday lines, and it has removed them.

Case study · February 2026 · Part 1 of 1: Woolworths Olive