Trust

Our labels

Every story shows exactly one label at the top, plus a "How we know" line. Here is what each label means and what evidence it takes.

• ✓Verified

  Verified

  We confirmed the deployment and the outcome directly with the operator.

  Evidence required (minimum)

  • A recorded or noted interview with the named operator, not the vendor.
  • At least one artefact we saw: screenshot, dashboard, invoice, log, photo or video, or a site visit.
  • The outcome number traced to that artefact or the operator's own records.
  • Any vendor relationship or payment disclosed.
• ●Reported

  Reported

  Credible, on-record sourcing, but we didn't see the evidence ourselves.

  Evidence required (minimum)

  • A named, on-record source at the operator or an independent party, or a primary public record.
  • The claim attributed in the text.
  • A logged attempt to reach the operator.
• ◆Vendor claim

  Vendor claim

  The claim comes from the builder or vendor: a press release, case study or launch post.

  Evidence required (minimum)

  • A link to the vendor's primary source.
  • The text says "according to [vendor]".
  • No outcome number in the headline.
  • A request for comment to the named customer, if there is one.
• ?Unconfirmed

  Unconfirmed

  Early signal. Key facts are not established yet. Developing.

  Evidence required (minimum)

  • What's known and what isn't, stated explicitly.
  • Never used in the newsletter lead slot.
• ✕Disputed

  Disputed

  Credible evidence contradicts the claim, or the operator disputes the vendor's account.

  Evidence required (minimum)

  • Both accounts, with sources.
  • An editor's note.