The system is already taking orders in more than 100 Taco Bells in 13 states. The parent company lists the benefits it expects but hasn't published results.
Case study · July 2024 · Part 1 of 3: Taco Bell's Drive-Thru Voice AI
A year after promising hundreds of stores, Taco Bell's tech chief says the chain is rethinking where the AI should take orders, and when people should step back in.
Case study · August 2025 · Part 2 of 3: Taco Bell's Drive-Thru Voice AI
The vendor is voice AI company Omilia. In a January 2025 mystery-shop study of 40 visits, a person still had to step in on almost a third of Taco Bell's AI orders.
Case study · October 2026 · Part 3 of 3: Taco Bell's Drive-Thru Voice AI
